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Preline

Independent frames. Individual faces.

East London, with a point of view.

Portrait of a man wearing warm tortoiseshell round glasses
A familiar face. A fresh perspective.

Look
again.

Good glasses change the way you see.
Great glasses feel like you.

Find your frame
Portrait of a woman wearing translucent cherry cat-eye glasses
For your everyday main character.

Thoughtfully chosen frames

Time for proper eye care

A fitting that feels personal

The frame edit

Four ways to
be yourself.

Quiet classic or conversation starter? Start here. Save up to three frames to try at your studio visit.

4 frames in the edit

Arc

£145

Warm tortoise / Round

Edition

£165

Ink black / Rectangle

Muse

£185

Black cherry / Cat-eye

Form

£175

Champagne / Geometric

Your fitting shortlist 0 / 3

Tap a heart to save a frame for your visit.

Let's try them on

Sample frame-only prices. Prescription lenses are quoted separately after your consultation.

Less ordinary. More you.

You don't have
to fit a mould.
Just your frames.

We like personality. The softly rounded pair you wear everywhere. The big, bold one you didn't think you could pull off. Our job is to help you find your version of a good fit.

Translucent cherry Muse cat-eye frames

The care behind the frames

A good look.
A proper
conversation.

An unhurried appointment, room for questions and a person who listens. Choose what brings you in.

Eye examination

30 minutes / £45

Time to talk about your vision, your current prescription and the way you use your eyes. Bring your existing glasses and any questions.

Frame fitting

30 minutes / Complimentary

Bring your shortlist, try a few surprises and find a shape that feels like you. We will talk through fit, colour and lens options together.

Contact lens consultation

45 minutes / £60

A dedicated conversation about contact lenses, your routine and next steps. Your optometrist will discuss suitability at the appointment.

It's all in the fit.

Three details we look at together.
Because a favourite pair should feel right.

The width

A frame should sit comfortably across your face. We will compare sizes and proportions in the mirror.

The bridge

Small changes make a difference. We will check where the bridge sits and talk through nose-pad options.

The finish

We fine-tune the temples and explain everyday care before your new glasses head out into the world.

Beyond the frame

The same you. A different perspective.

Made for the way
you see your day.

Frames are only part of the conversation. Tell us about your work, your weekends and what you want from your next pair.

Your prescription
Bring a current prescription, or start with an eye examination.
Your lens options
We will explain the available materials, finishes and tints in plain language.
Your complete price
An itemised quote before you decide. Frames and lenses, clearly separated.
Offset eyewear studio with timber frame displays, a mint counter and a fitting mirror
A seat. A mirror. A fresh pair of eyes.

Come as you are

Your local
point of view.

Find us in East London

A neighbourhood studio with room to take your time. Browse the shelves, bring a friend, try something unexpected.

Plan your visit

Studio hours

Monday - Friday
9am - 6pm
Saturday
9am - 4pm
Sunday
Taking a breather

Appointments give us time just for you. Let us know about any access requirements when you enquire.

Seen. Heard. Sorted.

A few words from the fitting chair

"I came in for the safe pair. Left with the pair that actually felt like me."
Portrait of Jamie

Jamie P.

Found his everyday pair

"Nobody rushed me. I tried them all on, asked all my questions, and loved the whole thing."
Portrait of Alice

Alice L.

A new shape, a new favourite

Before you pop in

Good
questions.

Can I bring a prescription?

Yes. Bring your current prescription and your existing glasses. We can talk through frames and lens options at a fitting.

Do I have to buy after a fitting?

No. A fitting is a chance to explore your options. Take your time and decide when you are ready.

What does the frame price include?

The listed price is for the frame. Lenses are quoted separately, based on your prescription and chosen options.

Can I save a few favourites?

Use the hearts to shortlist up to three frames. Your choices appear in the appointment preview on this page.

What should I bring to an eye test?

Bring the glasses you currently use, any contact lens details and a list of questions you would like to discuss.

Is my appointment confirmed here?

This is an interactive demo. It creates a local request preview only. No details are sent and no appointment is reserved.

Make a little time for you

See you
in the
studio.

Choose a visit, pick a preferred time, bring your curiosity. Your frame shortlist comes along too.

Coming along for the fitting

No frames saved yet. We can choose together.

Back to the frame edit

Sample appointment times for this demo. Your preview stays on this page; nothing is sent or booked.

What brings you in?
Your preferred day *
Your preferred time *

* Required. This demo does not submit personal information.